The Importance Of UX In SEO – Iknoor Technology Pvt. Ltd. (ITPL) iknoortech.com

Google’s legacy of being the superlative and most popular search engine is based upon the relevance of its search results. Google is constantly improving the quality of their search results for users — after all, there are over 3.5 billion searches made per day! The algorithms are regularly tweaked and updated to rank the websites that we, as users, will find most relevant.

Google has even stated that their “goal is to provide users with the most relevant results and a great user experience”.

The ‘Mobilegeddon’ and ‘Mobile first’ updates over the past couple years are prime examples of how user experience is at the forefront of present and future search engine algorithms.

Mobile device usage has increased significantly in the past several years and continues to do so. In order to get visitors to convert, your site must be able to meet their needs whether they’re using a phone or a tablet. And the single best way to optimize for mobile conversions is to optimize the user experience.